We are 80 yrs young reputed Travels company having mix fleet of Volvo and other buses. We developed a online ticketing software for our Travels company. I am in search of a marketing agency who will help me to get Ticket booking agents thru out India and if possible from out side too. Who help me???
I would say that there is no marketing agency to do that. And I will also give you the reason why it doesn’t exist.
The success of a travels company depends on
- Pricing of tickets / services
- Quality
- Reach of the company (i.e., # routes covered and the ease of accessing services).
And the agent network is something that defines the third point. As you can see, it is clearly the driving force behind the revnues for any travels company. Further, agents are generally 3rd partis who sell not only your tickets but also the tickets from your competitors. Hence, the commission that you give out defines the intent of the agent to sell your ticket. For these reasons, there would be no one who will help you do that as this is the core of the business. And for all practical purposes, you need to achieve this. You can do the following simple thing top get a robust and comprehensive Pan-India network. Try contacting the Post office (General office) or any private courier company to enter into a business partnership with you to act as your exclusive agent. And offer the entity a good commission. AS you have said that you already have a website, you can just modify it to allow your corporate agent to log in from their various offices with user ids and passwords. This will be an added revenue for them and no additional cost.

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Nov.21,2009
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